BRITAX PRIVACY POLICY FOR CANADA

Britax Child Safety, Inc. (“Britax,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy (the “Policy”) explains what information Britax collects from you, how that information is used or shared, and what choices and rights you have in the process whenever you access our Canadian website at www.britax.ca.

In this policy, “personal information” generally means any information that can be used, either alone or in combination with other information, to identify an individual. This includes information such as your name and contact details, phone numbers, billing addresses, e-mail addresses, demographic information, personal identification numbers, and payment information (e.g., credit card numbers, bank account numbers, etc.), geolocation. It may also include other types of more technical information (e.g., Internet Protocol (IP) address, browser settings, and device ID), but only when this information can identify you as an individual. Information that is anonymized and cannot be associated with an identifiable individual is not considered to be personal information if it is, at all times, reasonably foreseeable in the circumstances that this information irreversibly no longer allows the individual to be identified directly or indirectly.

Generally, “personal information” does not include information that is used to communicate or facilitate communication with an individual in relation to their employment, business, or profession, such as the individual’s name, position name or title, work address, work telephone number, or work email address.

We collect personal information from you when you provide the information directly to us, such as when you contact us or when you enter your personal information on our website to create an account or purchase goods from Britax. Examples of information we collect from you and use are:

• Identifiers and contact information, for example, a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.

• Internet or Other Similar Network Activity: For example, browsing history, search history, and information regarding a consumer’s interaction with a website, application, or advertisement

• Financial information: For example, your banking details, credit card number(s), [*].

• Geolocation Data: For example, information that can be used to determine a device’s physical location.

• Commercial Information: For example, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

• Sensory or Surveillance Data: For example, recording consumer calls.

• Information you provide us when contacting us, such as your name and contact information if you participate in an online chat with one of our Britax representatives so that we can review our discussion with you and follow up with you if necessary, or over the telephone with one of our Britax representatives.

• Job-related information: such as information you submit to us when applying for a career opportunity at Britax, which may include your education and employment history, your resume, letters of reference, references, and any additional information provided by you in an application form on our website or correspondence.

We also collect your personal information from other sources, such as retailers. For example:

• Social media information: we may maintain pages on social media platforms, such as Meta and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this policy. See Website Links to Third-Party Websites below for more information.

Britax may automatically collect certain types of information through your contact with our website using technologies (either our own or third-party technologies) such as cookies and web beacons. For example, we collect your IP address, browser, device type, operating system, and cookie text file information. Please see Cookies and Tracking Technologies for more information on how we process such information and how you may opt out of these practices.

Britax may use the personal information we collect for one or more of the following purposes:

• For delivery of products and services: for example, we use personal information, process sales of accessories and merchandise, administer billing, and provide you with customer support services.

• For general business purposes relating to or arising from our relationship and dealings with you and to your use of our website: for example, we use information provided to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections and other documents and information regarding your use of our services and as otherwise required by contractual or legal obligations, to create and manage your online account with us and provide you with information and documents about your online account, to process and respond to your inquiries, requests and other communications (including to process your career application and take a decision on that request), and to notify you of changes to the website.

• For marketing and customer relations purposes: for example, subject to your right to withdraw consent set out in Section 11 Your Privacy Rights, we use personal information to promote our products, including delivering relevant ads online to you and others (for example, on social media platforms), respond to requests for product and service information, provide you with newsletters and other promotional news about upcoming special offers, administer customer satisfaction surveys, analytics, assess the effectiveness of our marketing programs, improve our products and services.

• Managing our websites: we use the information we collect from website’s visitors to manage and improve our websites (see Cookies and Tracking Technologies below for more information).

• Business intelligence and analytics: we use information we collect from our customers and website visitors to identify products that may be of interest to you, develop our relationship with you, and analyze and improve our communications, as well as our products and offerings.

• Processing job applications: if you apply for a position at Britax, we may use your personal information as necessary to process and evaluate your application.

• Protecting our business and fulfilling our legal obligations: for example, we may use personal information to secure our business and websites, investigate and protect against fraud, grey-marketing, or other illegal activities, comply with legal and regulatory requirements, comply with court orders, and respond to lawful police requests.

• To improve our business, our services, and our website: We may use your information to perform analysis that enables us to improve our products and our website, as well as for testing, research, analysis, and product development.

Cookies are small text files placed on your computer or other device when you visit our website. We, along with our analytics and advertising providers, use cookies, pixels, web beacons, mobile analytics, advertising IDs, and similar technologies (collectively referred to as “cookies”). These cookies are provided by our analytics and advertising providers and other third parties and are used on our website to collect personal information. This information may include data such as the cookies stored on your browser, the advertising identifier on your mobile device, or the IP address of your device when you visit our website or use our app.

The collected information is utilized to save your preferences and settings, enable sign-in, analyze the performance of our website, monitor your interactions with the website, track your orders and estimated delivery date, and develop marketing inferences. It is also used to deliver and customize interest-based advertising, combat fraud, and fulfill other legitimate purposes. Additionally, we may share the information we collect or infer with third parties for these purposes.

With your consent, Britax, our analytics and advertising providers, and other third parties may also use cookies to collect personal information about your online activities over time and across different websites or online services.

• Strictly Necessary Cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of a Site or to purchase goods online. Strictly necessary cookies cannot be switched off in our systems, but you can disable them by changing your browser settings. Disabling these cookies will affect how the website functions and may prevent you from using certain features on the website.

• Performance and Analytics Cookies: These cookies allow us to better understand how our users interact with our Sites. They allow us to recognize and count the number of visitors and to see how visitors move around a website when they are using it. These cookies help us improve the way our Sites work, for example, by ensuring that users are finding what they are looking for easily. We can use these cookies to learn more about which features are the most popular with our users and where we may need to make improvements. Your choice to allow or block these cookies is specific to the device, website, and browser you are using and is deleted when you clear your browser’s cookies.

• Functionality Cookies: These cookies allow the user to access the website with certain general features that are predefined according to a number of criteria in the user’s terminal (e.g., language, type of browser, regional settings). These are used to recognize a user when you return to a website. These cookies enable us to personalize content for a user and remember preferences. Blocking these cookies may impact your experience and some features on the website. Your choice is specific to the device, website, and browser you are using and is deleted when you clear your browser’s cookies.

• Advertising and Social Media Cookies and Beacons: These are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of an advertising campaign. Social media cookies and beacons enable you to share our content through third-party social networking sites.

• Targeting Cookies: Our advertising partners may set these cookies through our website. Those companies may use them to build a profile of your interests and show you relevant advertisements or content on other websites. If you do not allow these cookies, you will still see advertisements, but you may receive less relevant advertising or content, and some features of our website may be impacted.

• Third-Party Cookies: Our website also uses third-party cookies and tracking technologies, such as Google Analytics and Facebook Connect, to help us understand how you use our website and how we can improve it. Google Analytics collects standard log information through your browser and information about visitor behavior. For more information on Google Analytics cookies, see the official Google Analytics page. Google offers an opt-out mechanism here, Google Analytics Opt-out Browser Add-on, and offers the ability to alter your ad settings here, Google Ad Settings. For more information on Facebook Connect, click here.

• Social Media Buttons: We also use social media buttons and/or plugins on the website that allow you to connect with your social network in various ways. For these to work, the following social media sites, including Facebook, Instagram, Pinterest, Twitter, LinkedIn, and YouTube, may set cookies through our site. These cookies may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Britax allows third parties to place cookies on the browsers of visitors to our website for purposes of delivering advertising based on preferences or interests known or inferred from the data collected for advertising purposes, commonly referred to as Online Behavioral Advertising (OBA). We also use this information to assess the effectiveness of our advertisements, for example, by determining if users who view our advertisements are more likely to make a purchase. Additionally, we may use other data collection technologies such as tags, pixels, web beacons, and clear GIFs for this purpose.

We may also match the personal information we hold with the information of third parties, such as websites or social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest, to better serve you with advertising we think may be of interest to you. Additionally, we may share personal information to serve advertising to persons similar to you.

Facebook: Facebook Ad Settings

Pinterest: Personalized ads on Pinterest and Personalization and data

Instagram: Instagram Ad Settings

Twitter: Twitter Ad Settings

YouTube: YouTube Ad Settings

LinkedIn: LinkedIn Ad Settings

We do not have access to or control over cookies or other features that advertisers and third-party sites may use, and the information practices of these advertisers and third-party websites are not covered by our Privacy Policy. Please contact them directly for more information about their privacy practices.

You can also generally opt out of receiving personalized ads from third-party advertisers and ad networks who are members of the Digital Advertising Alliance of Canada ("DAAC"). Please visit the DAAC opt-out page DAAC Ad Opt-Out for more information.

When you first access our website from your computer, tablet, or mobile device, a banner will be displayed informing you of your choices and how to consent to Britax’s use of functional cookies, analytics, performance cookies, and targeting cookies. If you choose not to accept these cookies, some of our website's features may not function properly.

You may withdraw your consent for these non-essential cookies or change the preferences you have set at any time:

• By selecting the appropriate settings in Cookie Settings on the website. A link to the cookies settings is also available at the foot of each page on our website at all times.

• Browser Settings: Most browsers allow you to view, manage, delete, and block cookies and beacons for a website. You can set your browser to block or alert you about these technologies, but some parts of the site may not work properly without them.

• Third-Party Opt-Out: You can opt out of third-party cookies and beacons through services such as the Network Advertising Initiative’s opt-out page or by using browser plugins that block tracking.

You may decide at any time that you would prefer not to receive Britax Canada promotional communications. If you wish to unsubscribe or opt-out, you may do so online by accessing our, through the Unsubscribe links in an email sent to you, or by contacting us at the contact information in Contact Us below. Please allow up to 10 days to process your request.

Please note that even if you opt out of receiving promotional communications from BRITAX Canada Inc., we may continue to send you transactional communications, such as information about recall or safety concerns, information about your account with us, or legal obligations.

Britax shares information with our affiliated companies, third-party service providers, Britax retailer networks, and certain business partners in order to conduct our business activities and protect our rights. We will also disclose personal information in accordance with Cookies and Tracking Technologies section above when the information is collected online at our website. For example, we share information with these other entities as follows:

• With our affiliated companies or BRITAX retailer networks: we may share personal information with our affiliated companies or Britax retailer networks to deliver products and services to you on our behalf, including warranty services.

• With our service providers: We may share your information with third parties who perform services on our behalf for servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics); auditing, fraud and security detection, for sending you marketing communications. Our service providers may be located in the U.S., Canada, or other foreign jurisdictions.

• With Third Parties for Marketing Purposes only if you have provided your prior consent. This may include third parties in whose products or services we believe you may be interested. These third parties may also share your information with others. These third parties may use your information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising. Please refer to the Cookies and Tracking Technologies section above for further information.

• In the context of the sale or transfer of our business or other transaction: To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred. or other changes in corporate control. We may share your personal information when required for the purposes of such a transaction.

• To Comply with the Law or To Protect Ourselves. We and our service providers may provide your personal information if we have a good faith belief that such disclosure is necessary in response to a search warrant or other legally valid inquiry or order or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by U.S. or foreign courts, law enforcement or other government authorities. This could include fraud we think has occurred during a sweepstakes or promotion. Your personal information may also be disclosed where necessary for the establishment, exercise, or defense of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

We do not collect Biometric information for the purpose of unique identification, information concerning racial or ethnic origin, religious or philosophical beliefs, or union membership; contents of a consumer’s mail, email, and text messages (unless we are the intended recipient of the communication); genetic data; health information; or Information concerning sex life or sexual orientation.

We retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing of your information.

We use industry-standard methods of securing electronic databases of personal information. However, you should know that no company, including Britax, can fully eliminate security risks associated with personal information. To help protect yourself, please use a strong password, do not use the same password to access your Britax account that you use with other accounts or services, and protect your usernames and passwords to help prevent others from accessing your accounts and services.

Personal information may be held at our offices and those of our third-party service providers, consultants, and representatives. Some of these third parties may be based outside the region in which we collect personal information. Personal information you provide to us will also be transmitted to and stored in information technology facilities and databases maintained in the United States of America.

While such information is outside of your jurisdiction of residence, it is subject to the laws of the jurisdiction in which it is held and may be subject to disclosure to local governments, courts, law enforcement, or regulatory agencies pursuant to local laws.

Personal information collected from Quebec will also be transferred outside of Canada for storage and processing in the United States.

Britax’s website may contain links to and from third-party and/or affiliates websites managed by persons, organizations or entities not controlled by Britax. A link from this website to any other site does not imply that Britax endorses or approves of other websites and or their content. These links are provided for reference and convenience when researching related products and/or activities, and Britax encourages you to review the privacy practices of those websites.

Under certain circumstances and subject to applicable data protection laws, you have the following rights:

Right to be Informed: You have the right to be informed about the collection, use, and disclosure of your personal information.

Right to Access: You have the right to access your personal information held by Britax. Requests for access will be processed in accordance with applicable statutes and within prescribed timeframes.

Right to Rectification: You have the right to request the correction of any inaccuracies, incompleteness, or equivocations in your personal information.

Right to Erasure: Under certain conditions, you may have the right to request the deletion of your personal information. This includes the right to demand that Britax cease dissemination or de-index hyperlinks to your personal information.

Right to Withdraw Consent: You have the right to withdraw your consent to the collection, use, and communication of your personal information, subject to some limitations. This may impact our ability to provide certain products, services, or information to you.

Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and technological format and to have it transferred directly to another organization, subject to certain limits.

Right Not to be Subject to Automated Decision-Making and Profiling: You have the right to opt out of our use of profiling when it is used to make decisions that produce a legal or similarly significant effect concerning you or your interactions with us. Currently, we do not engage in such profiling.

To exercise any of these rights or if you have questions about the collection, use, and disclosure of your personal information, please contact us:

Email: website@Britax.com

Mail: Customer Service [*]

Phone: [*]

We may request certain personal information to verify your identity when you make a request related to your personal information. Access to personal information will be provided subject to certain exceptions, such as solicitor-client privilege or references to other persons that cannot be severed from the record. Reasonable costs may be associated with your request.

If you believe that applicable data protection laws have not been complied with, you may lodge a complaint with us using the contact information provided. You also have the right to complain directly to the appropriate data protection authority.

Our website is designed and intended for use by adults. We do not knowingly collect personal information from anyone under 14 years of age. If we become aware that we have unknowingly collected personal information from a child under 14, we will delete it from our records, or if that is not reasonable, we will take reasonable steps to de-identify the information.

Britax reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on our website and update the notice’s effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

If you have any questions or comments about this notice, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights please do not hesitate to contact us at: website@Britax.com or by telephone at 1-833-396-9977
4140 Pleasant Road, Fort Mill, SC 29708, United States